TenantMarket.com Goes Live

We're pleased to announce the launch of TenantMarket.com!

TenantMarket helps landlords find their ideal tenant fast by flipping the rental market and allowing landlords to search, filter, and contact renters.

How does it work?

If you are familiar with Match.com, the idea is similar: renters share their housing search, landlords search their profiles and contact renters who match. It's free for renters, and landlords pay only to contact renters.

Who is it for?

We designed the service to help the Do-It-Yourself landlords who own and manage "small properties" (i.e. condos, houses, duplexes, and sub-10 unit apartments). According to the Census Bureau, that describes about 2/3 (or 24 million) of rental units (approximately double the size of the apartment industry).

How much does it cost?

Access to contact renters starts at $29.95 for 10 days, $39.95 for 20 days, and $74.95 for a Good-till-Filled subscription. All subscription levels are for use with a single vacancy. If you have two properties at different locations, or two units with different floorplans at the same location, each would require their own subscription. If you have multiple vacant units at the same location with the same floorplan and price, you can use one subscription for all.

Is anyone using it?

Yes! We already have subscribers from Rhode Island to Oregon, and we are expanding our sales and marketing efforts each day.

Does it violate Fair Housing?

No. TenantMarket.com does not ask renters to share any information regarding protected classes (such as race, religion, and family status), and the duty is the same for landlords and owners to not discriminate whether they are online or in person.

How many renters do you have?

Currently we have 79,000 profiles of active searching renters nationwide. But the real test is how many renters match your property—to find out, go to www.tenantmarket.com, enter your zip and rent price and find out.

Can property managers and realtors use it?

Yes! In fact, anyone with more than 5 vacancies is invited to contact our sales team at 1 (800) 601-8205 to request a quote for special pricing.

What are the benefits for renters?

The key benefit for renters is they can save their search criteria and find out about new rental listings that match their parameters instantly via email. This saves times and helps renters jump on available properties more quickly. Also, landlords can target personalized incentives to renters based on their profile, extending discounts to non-smoking renters or renters with a longer employment history.

Why did you create it?

We spent a lot of time talking to independent real estate investors and owners and learned a lot about the difficulties of marketing rental properties. The biggest problem they cited was the lack of transparency—you can spend $300 per month for a newspaper ad, another $100-$200 per month to list your property online, or pay 80% of a month's in realtor commission, all without knowing who (if anyone) will see your listing or how long your property with be vacant. We designed TenantMarket to be proactive. Instead of waiting for renters for find you, you can reach out to them. Not only does this shave days off vacancy, but also provides more control and transparency over the process of finding a renter.