Wednesday, February 21. 2007TenantMarket.com Goes Live
We're pleased to announce the launch of TenantMarket.com!
![]() TenantMarket helps landlords find their ideal tenant fast by flipping the rental market and allowing landlords to search, filter, and contact renters. How does it work? If you are familiar with Match.com, the idea is similar: renters share their housing search, landlords search their profiles and contact renters who match. It's free for renters, and landlords pay only to contact renters. Who is it for? We designed the service to help the Do-It-Yourself landlords who own and manage "small properties" (i.e. condos, houses, duplexes, and sub-10 unit apartments). According to the Census Bureau, that describes about 2/3 (or 24 million) of rental units (approximately double the size of the apartment industry). How much does it cost? Access to contact renters starts at $29.95 for 10 days, $39.95 for 20 days, and $74.95 for a Good-till-Filled subscription. All subscription levels are for use with a single vacancy. If you have two properties at different locations, or two units with different floorplans at the same location, each would require their own subscription. If you have multiple vacant units at the same location with the same floorplan and price, you can use one subscription for all. Is anyone using it? Yes! We already have subscribers from Rhode Island to Oregon, and we are expanding our sales and marketing efforts each day. Does it violate Fair Housing? No. TenantMarket.com does not ask renters to share any information regarding protected classes (such as race, religion, and family status), and the duty is the same for landlords and owners to not discriminate whether they are online or in person. How many renters do you have? Currently we have 79,000 profiles of active searching renters nationwide. But the real test is how many renters match your property—to find out, go to www.tenantmarket.com, enter your zip and rent price and find out. Can property managers and realtors use it? Yes! In fact, anyone with more than 5 vacancies is invited to contact our sales team at 1 (800) 601-8205 to request a quote for special pricing. What are the benefits for renters? The key benefit for renters is they can save their search criteria and find out about new rental listings that match their parameters instantly via email. This saves times and helps renters jump on available properties more quickly. Also, landlords can target personalized incentives to renters based on their profile, extending discounts to non-smoking renters or renters with a longer employment history. Why did you create it? We spent a lot of time talking to independent real estate investors and owners and learned a lot about the difficulties of marketing rental properties. The biggest problem they cited was the lack of transparency—you can spend $300 per month for a newspaper ad, another $100-$200 per month to list your property online, or pay 80% of a month's in realtor commission, all without knowing who (if anyone) will see your listing or how long your property with be vacant. We designed TenantMarket to be proactive. Instead of waiting for renters for find you, you can reach out to them. Not only does this shave days off vacancy, but also provides more control and transparency over the process of finding a renter. Monday, November 13. 2006
Test Drive: Neighboroo Posted by Craig
in TechBiz, Leasing & Marketing, Acquiring at
18:24
Comments (0) Trackbacks (0) Test Drive: Neighboroo
There are a host of web-based real estate tools out there for anyone looking to acquire, revalue, or manage their properties. What I see out there is that because of the last few years being dominated by moving of single family homes, almost all of these tools are geared for the buyers with that intention.
However, there has to have been some thought put into these online services that allows for them to be easily used by those of us who are in the business of finding, acquiring, and reassessing rental housing. Hm. Neighboroo. The apparent purpose of Neighboroo is to throw up some nice regional statistics such as Crime (they apply their own weighting system to this, giving more weight to "violent", versus "property" crime), Politics, Elementary School Rankings, Cost of Living, and Median Income per zip code, on a google map of the US. The pros: Very simple interface, with obvious left hand navigation. The data provided is actually useful in doing some very top-level, simplified analysis for a given region. Nice, quick snapshot. Plus, this is a brand-spankin’ new company, and I’m honestly not even sure where they plan on going with this. I just happened across it while searching for similar internet sites. The cons: Not really deep on the data side. Sure, it goes down to zip code, you can even type a specific code in and get your results in an arrowed bubble, but many times zip code isn’t precise enough a measure when sniffing around a potential new investment area. And the “Population Density� section concerning race is a bit, well, racy for my taste. For an investor of my variety, the only color I’m ever concerned with is green. The rest is a waste of my time. Side note: What would be REALLY cool is if there was a time-warping feature where one could see stats like these from the past. Perhaps it would help clue an investor in on income/population/rental value trends. Perhaps. All-in-all, I’m going to chalk Neighboroo up as a “work in progress, with much promise�. Wednesday, September 6. 2006
Home Office Basics: Building the ... Posted by Eryn
in TenantMarket at
06:45
Comments (0) Trackbacks (0) Home Office Basics: Building the Foundation for Your Business
We all know that any good investment property relies on a solid foundation. A business is built in much the same way. Don't wait until you manage five or ten properties before developing the infrastructure to support them. If you aren't willing to put in the preparation to build your back office, chances are you have no business in the real-estate business. Consider the following five essential components when creating a functioning office.
Design Your Workspace Your workspace should be more than a corner of your kitchen table or the end table next to your bed. If you want to dedicate yourself to the business, you should dedicate a room as an office. In addition to the practical nature of a self-enclosed office, tax benefits are available when you designate a separate room as a home office. Invest in a good desk and office chair. A comfortable workstation is a great way to maximize your efficiency. A good desk should support three basic work areas: a space for your computer setup and a phone, a space for paperwork, and a space for stackable storage. Apart from surface space, it's handy to find a desk that includes built-in file drawers and drawers/cabinets for supplies, but you can achieve those storage needs in other ways. Many desk configurations are available—my favorite is a corner desk unit or u-shaped configuration. This type of arrangement allows you to keep everything within arm's reach by rotating in your chair. If you can reach an item, you are more likely to use it. If you structure your office so you constantly have to get up and down or cross the room to retrieve things, you may be designing a future headache. It is acceptable, however, to keep equipment like printers, faxes and scanners on another table or storage shelf so they don't occupy valuable surface space on your desk. Make sure these items are located in a place that makes sense to you. If large furniture purchases aren't in your budget, it's possible to work temporarily from a sturdy folding table. You'll still need to find a standard-sized file cabinet and stackable boxes to accommodate your daily filing needs. Once your desk is set up, you'll need a basic list of supplies. Office-supply stores stock a variety of accessories for desk organization, but you may want to wait to start your shopping spree until you have fully defined your office needs. Begin with the following basic supplies:
Develop a Filing System Structure and simplicity are the keys to developing a filing system that you will actually use. Start by labeling a hanging folder for each property. Each hanging folder should contain a manila folder to hold property expenses/financials and a manila folder for each tenant. You might want to create detailed subfolders or tabs within these main folders, but try not to get so complex that you won't use the system. Use stackable storage boxes or shelves to maximize the efficiency of your filing system. Create an In box for incoming mail, an Out box for outgoing mail, and a To Be Filed box where you temporarily stack paperwork to file at the end of each work day. As long as you keep these boxes separate and current, you'll always know where to locate paperwork in a hurry. Note: At a later time, you may need to create file storage areas for tenant and property files that are no longer current. Your financial advisor or CPA may provide requirements for the length of time you must store these records. In general, it's a good rule of thumb to keep files for 3-5 years. Create Basic Forms and Letters You can find many real-estate investment packages on the market that include necessary forms for your business. At the very minimum, you'll need a basic tenant application form and a leasing agreement. Most states require that any residential agreement for a year or longer be documented in writing. Tenant application forms save valuable time in the future by helping you screen your tenants. If you decide to purchase a product that includes real-estate forms, make sure that the forms are relevant to the state in which you are conducting business. Not all forms are applicable in all states, due to differing real-estate laws. In addition to business forms, it's also important to create basic form-letter templates for communication with tenants, so you don't have to reinvent the wheel each time you send a letter. When you start your business, you may not be sure which kinds of letters you will need to send. You can slowly build your library of templates by saving a generic form of each letter you create. In this way, you'll save future time and energy by only having to change a few parts of each letter, rather than retyping a new letter every time. Invest in Financial and Administrative Software While a good computer is key to running a successful business, true efficiency comes from using the right software applications. It's possible to start your business with only basic office software, such as Microsoft Office or Open Office. However, you can save time and effort by investing in a financial program such as QuickBooks and an administrative program for contact management. I learned very quickly how essential these components can be to a business's success when I worked as the office manager for a real-estate investment company. The company started small, but it was amazing how quickly the demands of our business outgrew our office's initial software capacity. After we purchased financial and contact-management applications, daily operations ran much more smoothly.Financial programs will help you design invoices and statements for your properties as well as keep up with operating costs and generated income. Many programs include reporting features that can help you create visual documentation of the status of your business's success. Administrative software will help you organize and schedule appointments, phone calls, to-do lists, and projects. If you have difficulty navigating software packages or reading manuals, consider taking a tutorial class to learn specific programs. In the end, the money you spend in office preparation can repay itself tenfold. Open a Separate Business Bank Account The last step in office organization, but certainly not the least, is to open a separate bank account for your business. If you want to begin your accounting system by including initial costs/overhead for building your office, you may want to make this your first step. It's much easier to use your accounting software to keep track of your finances if you are able to separate your business expenses and income from your personal account. In this way, you can build your own paycheck into the operating expenses of your company rather than worry from month to month about whether you've dipped too far into the company budget. From an IRS standpoint, this is a necessary legal step to keep from commingling funds and can provide solid documentation in the event of an audit. If you find it necessary to purchase items for your business on credit, consider obtaining a separate credit card. To make sure all your bases are covered, speak with your CPA or financial advisor about the best way to organize your business financially. With these office basics in place as your foundation, you'll be well on your way to building a strong, successful real-estate business. It's much easier to establish these systems before you start work than to retrace your steps and sort through a mess later. Your end goal is to create a structured system of processes and procedures that you could potentially train an assistant to perform after your business grows large enough to require additional support. Thursday, April 6. 2006realestate.google.com
For those who thought Google Base was yet another nerdy, slightly hard-to-use product from Google, it’s time to take another look. This week, pictures of Google Real Estate surfaced. RealEstate.Google.com (I’ll assume they’ll call it that) is a new service built on top of Google Base, but tailored to the needs of home buyers, renters, realtors, FSBO sellers, and basically anyone involved in the sale or leasing of property.
What’s more, Google has shown that it plans to integrate listings into its main search results. Search “Atlanta For Rent� and you’ll be wisked directly to Google Real Estate’s for-rent listings in Atlanta, complete with a Google Map showing all the properties, just like HousingMaps.com (whose creator, by the way, now works for Google). For consumers, this will make it easier to find houses for sale or properties for rent. If Google Real Estate takes over, no longer will consumers have to visit multiple sites to see everything that’s available in the marketplace. For sellers and landlords, it will lower the cost of advertising available properties. For middlemen, like realtors and apartment locators, it will be a must-advertise location. What if Google pulls it off? Let’s fast forward 10 years: assume Google creates a single massive marketplace for real estate. They get every available listing into Google Real Estate—from the sketchiest HUD-subsidized properties to the highest-end luxury properties, short-term vacation rentals, homes, apartments, condos, land for sale, commercial property… everything. What problems will consumers encounter then? Is simply porting traditional list-and-wait advertising to the web truly the best way to match buyers and sellers or lessors and lessees of real estate? The answer, we think, is no. Thursday, March 23. 2006Welcome
What is TenantMarket?
TenantMarket is a service that will help connect supply and demand in the rental market. Pretty vague, right? We’ll be able to say more when we launch our service later this Spring. Suffice it to say: #1 Unlike previous Internet ventures in the rental housing market, our first priority is not large apartment communities and Real Estate Investment Trusts (REIT's). Our aim is helping renters find properties from independent and small landlords. Who’s behind it? A small team based in Austin, Texas led by me (Jeremy Bencken). I previously co-founded ApartmentRatings.com. After five years helping ApartmentRatings.com become one of the Internet’s most widely-used apartment-hunting websites (according to comScore the site was #6 in renter traffic, according to Alexa.com #5), I decided to take what I learned and develop a service that helps the least-served consumers in the rental market. With the help of some MBA students from the McCombs School of Business at UT-Austin, over the course of nine months, we interviewed and surveyed hundreds of small and independent landlords nationwide. Combined with our years of experience serving renters, we discovered a number of pain points still plague the process of filling vacancies via the Internet. From this process, we created a roadmap for TenantMarket.com. We’re confident this service will dramatically improve the rental market for both landlords and renters. Why a blog? While our product is still in the oven, we felt a blog would be the best way to start contributing to the on-going discussion about technology and business and its intersection with the rental housing market. We have opinions to share about developments like Craigslist v. Oodle, Google Maps, and Edgeio, the impact of the Internet on local advertising, not to mention the cool stuff on blogs like Techcrunch, eHub, and Scoble’s blog. Our goal is to participate in the blogosphere conversation even while our product is still baking. Who is writing this blog? We’ll have postings from two groups: TechBiz (our management and marketing teams) and Coredev (our development team). TechBiz will cover Internet marketing, strategy, industry commentary, Austin, and startup life. Coredev will cover web development ranging from fun with MySQL, Javascript, and Java to helpful tricks and tips we find along the way. Who should read this blog? Anyone with property to rent People who rent their home Industry analysts and wonks Real Estate Brokers, Agents, and Apartment Locators Geeks Startup Entrepreneurs & Bootstrappers Anyone with a passion for using the Internet to better connect supply and demand. We’re looking forward to a great conversation!
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